Thursday, June 4, 2015
Why I chose Etsy
I must confess... I resisted Etsy. I really wanted to do it on my own. I wanted to set up the look, style, feel, and environment in which I sold my art. So, I created my own website, stocked it with art and waited for the curious crowds to come knocking down my virtual door. Well, that didn't happen. So, I started looking at other options. At first, I thought I'd add just a few items to a site like Artfire because some of my cooler artsy fiends like and realized that it just didn't have the name recognition. I opened the account but didn't get much further than that.
A turning point came for me hen I ordered a bag from a facebook friend, she requested I go through her Etsy site. She sells bags in her shop BrookVanGoryDesigns. She explained that Etsy helped her keep track of things and stay organized. This really hit home for me. I'm not that into organization. I'd much rather make art!
When I seriously revisited Etsy, I found that they had lots of support and suggestions for people who genuinely want to make a go of it on their site. There is also a great deal of support from other artists.
If you're doing research into what kind of success is possible on Etsy, check out this independent site that tracks Etsy sales: Craftcount. According to Alexa.com, Etsy is one of the top 1,000 websites in the world. Now, I understand not wanting to go with the crowd, and desiring to do things your own way. But, sometime we have to prioritize our time and choose what tasks are going to bring the greatest rewards.
What it comes down to is answering the question, "What is my goal?" Do you want to create a selling environment, or do you want to let someone else create the environment and you customize your own shop to sell your art?
I've had work on Etsy for a little over a month. I've had a couple of sales and I'm really happy with my shop. One thing I found very encouraging is other sellers who've included my products in Treasuries thereby exposing my work to a whole new audience. I'm following all the recommendations I've read on Etsy, Sharing my posting on social media like facebook and Pinterest, Blogging, adding a few items at a time, taking the very best photos I can... I'm giving this my best shot. You can follow along here to see how things go. I just wanted to take a minute to share my investigation and findings.